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Marketing and multicultural diversity [electronic resource] / edited by C.P. Rao.

Contributor(s): Rao, C. P.
Material type: TextTextSeries: New perspectives in marketing series: Publisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Description: 1 online resource (xii, 275 p.) : ill.ISBN: 9780754681106 (electronic bk.); 0754681106 (electronic bk.).Subject(s): Consumer behavior | Market segmentation | Marketing -- Social aspects | Consommateurs -- Comportement | Segmentation du march�e | Marketing -- Aspect social | BUSINESS & ECONOMICS -- Green BusinessGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing and multicultural diversity.DDC classification: 658.8/02 Online resources: EBSCOhost
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Includes bibliographical references (p. [265]-268) and index.

Description based on print version record.

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Marketing and multicultural diversity ©2006
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