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Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.

By: Rutherford, David.
Contributor(s): Knowles, Jonathan | Institute of Communication Agencies.
Material type: TextTextPublisher: Waterloo, Ont. : Wilfrid Laurier University Press, c2008Description: 1 online resource (xvi, 155 p.) : ill.ISBN: 1554580315 (pbk.); 9781554580316 (pbk.); 9781435644489 (electronic bk.); 1435644484 (electronic bk.).Subject(s): Advertising -- Rate of return | Brand name products -- Valuation | Marketing -- Finance | Rate of return | Marketing -- Finances | Publicit�e -- Taux de rendement | Produits de marque -- �Evaluation | Taux de rendement | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- DistributionGenre/Form: Electronic books. | Computer network resources.Additional physical formats: Print version:: Vulcans, earthlings and marketing ROI.DDC classification: 658.8 Online resources: EBSCOhost
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Co-published by the Institute of Communication Agencies.

Includes bibliographical references (p. 135-137) and index.

Description based on print version record.

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Vulcans, earthlings and marketing ROI by Rutherford, David. ©2008
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