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Corporate community relations [electronic resource] : the principle of the neighbor of choice / Edmund M. Burke ; foreword by Raymond V. Gilmartin.

By: Burke, Edmund M.
Material type: TextTextPublisher: Westport, Conn. : Quorum Books, 1999Description: 1 online resource (xviii, 185 p.) : ill.ISBN: 156720192X (hardcover : alk. paper); 9781567201925 (hardcover : alk. paper); 027596471X (pbk. : alk. paper); 9780275964719 (pbk. : alk. paper); 031300420X; 9780313004209; 9780313389993 (electronic bk.); 0313389993 (electronic bk.).Subject(s): Corporate image | Social responsibility of business | Public relations | Business | Entreprises -- Image | Entreprises -- Relations publiques | Entreprises -- Responsabilit�e sociale | BUSINESS & ECONOMICS -- Development -- Sustainable Development | Corporate image | Sociale verantwoordelijkheid | Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Corporate community relations.DDC classification: 658.4/08 Online resources: EBSCOhost | EBSCOhost
Contents:
Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
Summary: This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
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Includes bibliographical references (p. [173]-174) and index.

Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.

This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.

Description based on print version record.

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Other editions of this work

Corporate community relations by Burke, Edmund M. ©1999
Corporate community relations by Burke, Edmund M. ©1999
Corporate community relations by Burke, Edmund M. ©1999
Corporate community relations by Burke, Edmund M. ©1999
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