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Demystifying marketing [electronic resource] : a guide to the fundamentals for engineers / Patrick Forsyth.

By: Forsyth, Patrick.
Contributor(s): Institution of Engineering and Technology.
Material type: TextTextSeries: IET management of technology series: 23.Publisher: London, U.K. : Institution of Engineering and Technology, 2007Description: 1 online resource (xiv, 200 p.) : ill.ISBN: 9780863417061 (electronic bk.); 086341706X (electronic bk.).Subject(s): Engineering services marketing | Engineering -- Management | TECHNOLOGY & ENGINEERING -- Engineering (General) | TECHNOLOGY & ENGINEERING -- ReferenceGenre/Form: Electronic books.Additional physical formats: Print version:: Demystifying marketing.DDC classification: 620/.0068/8 Online resources: EBSCOhost
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Title from title screen.

Includes index.

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