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The eBay marketing bible [electronic resource] : everything you need to know to reach more customers and maximize your profits / Cliff Ennico and Cindy Shebley.

By: Ennico, Clifford R.
Contributor(s): Shebley, Cindy.
Material type: TextTextPublisher: New York, NY : American Management Association, c2009Description: 1 online resource (xii, 308 p.) : ill.ISBN: 9780814414422 (electronic bk.); 0814414427 (electronic bk.); 9780814414408 (Paper); 0814414400 (Paper).Subject(s): Internet marketing | Internet auctions | EBay (Firm) | BUSINESS & ECONOMICS -- Industries -- RetailingGenre/Form: Electronic books.Additional physical formats: Print version:: EBay marketing bible.DDC classification: 658.8/7 Online resources: EBSCOhost
Contents:
Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.
Summary: Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd.
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Includes bibliographical references (p. 293-296) and index.

Developing a marketing strategy for your online business -- Building a market-friendly eBay presence -- Using eBay to market your products -- Online marketing strategies and tolls -- Offline marketing strategies and tools -- Developing an e-commerce empire -- Appendix A. Marketing resources for eBay sellers.

Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd.

Description based on print version record.

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The eBay marketing bible by Ennico, Clifford R. ©2009
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