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The crisis of food brands [electronic resource] : sustaining safe, innovative and competitive food supply / [edited by] Adam Lindgreen, Martin K. Hingley and Jo�elle Vanhamme.

Contributor(s): Lindgreen, Adam | Hingley, Martin K | Vanhamme, Jo�elle.
Material type: TextTextSeries: Food and agricultural marketing series: Publisher: Farnham, UK : Gower, c2009Description: 1 online resource (xxx, 352 p.) : ill., map.ISBN: 9780566089930 (electronic bk.); 0566089939 (electronic bk.).Subject(s): Food industry and trade -- Management | Food industry and trade -- Quality control | Consumers -- Attitudes | BUSINESS & ECONOMICS / Industries / Agribusiness | TECHNOLOGY & ENGINEERING / Agriculture / Sustainable AgricultureGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Crisis of food brands.DDC classification: 338.19 Online resources: EBSCOhost
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Includes bibliographical references and index.

Description based on print version record.

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The crisis of food brands ©2009
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