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Foundations of effective influence operations [electronic resource] : a framework for enhancing Army capabilities / Eric V. Larson ... [et al.].

Contributor(s): Larson, Eric V. (Eric Victor), 1957- | United States. Army.
Material type: TextTextSeries: Rand Corporation monograph series: Publisher: Santa Monica, CA : Rand Arroyo Center, 2009Description: 1 online resource (xxiv, 201 p.) : ill.ISBN: 9780833047915 (electronic bk.); 0833047914 (electronic bk.).Subject(s): United States. Army -- Planning | Influence (Psychology) | Diplomacy | Strategy | Communication, International | Information warfare -- United States | Economic assistance, American | United States -- Relations | United States -- Foreign public opinion | United States -- Military policy | TECHNOLOGY -- Military Science | POLITICAL SCIENCE -- Political Freedom & Security -- GeneralGenre/Form: Electronic books.Additional physical formats: Print version:: Foundations of effective influence operations.DDC classification: 355.4/1 Online resources: EBSCOhost
Contents:
Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations.
Summary: The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.
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"Prepared for the United States Army."

"MG-654-A"--P. [4] of cover.

Includes bibliographical references.

Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations.

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

Description based on print version record.

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