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The success case method [electronic resource] : find out quickly what's working and what's not / Robert O. Brinkerhoff.

By: Brinkerhoff, Robert O.
Material type: TextTextPublisher: San Francisco, CA : Berrett-Koehler, c2003Description: 1 online resource (xv, 220 p.) : ill.ISBN: 9781605093888 (electronic bk.); 1605093882 (electronic bk.).Subject(s): Success in business -- Research -- Methodology | Business failures -- Research -- Methodology | Case method | BUSINESS & ECONOMICS -- Training | Succes | Mislukkingen | Bedrijfsleven | BUSINESS & ECONOMICS / EntrepreneurshipGenre/Form: Electronic books.Additional physical formats: Print version:: Success case method.DDC classification: 658/.007/22 Online resources: EBSCOhost
Contents:
Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author.
Summary: The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered success; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.
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Includes bibliographical references and index.

Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author.

The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered success; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques.

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The success case method by Brinkerhoff, Robert O. ©2003
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