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Lead with Your Heart [electronic resource] : Sell Happiness and You and Your Business Will Flourish.

By: Green, Lewis.
Material type: TextTextPublisher: Amherst : HRD Press, 2007Description: 1 online resource (240 p.).ISBN: 9781599969978 (electronic bk.); 1599969971 (electronic bk.).Subject(s): Leadership | Success in business | BUSINESS & ECONOMICS -- LeadershipGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 658.4/092 Online resources: EBSCOhost
Contents:
Acknowledgments; Introduction; Chapter One: Measuring Business Success; Chapter Two: The Right Stuff; Chapter Three: Building Your Business; Chapter Four: Building a Powerful Brand; Chapter Five: The Business Plan; Chapter Six: Strategic Plans That Work; Chapter Seven: Building the Strategic Plan; Chapter Eight: Sales and Marketing That Work; Chapter Nine: Doing the Right Thing; Chapter Ten: Making a Difference; Chapter Eleven: You Can Change the World; Notes; Resources.
Summary: Stop thinking about profits and start thinking about how to create better experiences. Lead With Your Heart is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. Learn how to meet and exceed other people's wants, needs. Discover how to put people first not profits to create happiness and deliver produc.
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Acknowledgments; Introduction; Chapter One: Measuring Business Success; Chapter Two: The Right Stuff; Chapter Three: Building Your Business; Chapter Four: Building a Powerful Brand; Chapter Five: The Business Plan; Chapter Six: Strategic Plans That Work; Chapter Seven: Building the Strategic Plan; Chapter Eight: Sales and Marketing That Work; Chapter Nine: Doing the Right Thing; Chapter Ten: Making a Difference; Chapter Eleven: You Can Change the World; Notes; Resources.

Stop thinking about profits and start thinking about how to create better experiences. Lead With Your Heart is about changing the way you do business. It introduces a business model that will result in growth, revenues and profits and a better world in which to do business, work and live. It is written to inspire executives, managers and entrepreneurs to invest in this way of doing business and make it the first step to changing the world we live in. Learn how to meet and exceed other people's wants, needs. Discover how to put people first not profits to create happiness and deliver produc.

Description based on print version record.

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