Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

A quick start guide to mobile marketing [electronic resource] : how to create a dynamic campaign and improve your competitive advantage / Neil Richardson.

By: Richardson, Neil, 1963-.
Material type: TextTextSeries: New tools for business: Publisher: London ; Philadelphia : Kogan Page, 2010Description: 1 online resource (xii, 172 p.) : ill.ISBN: 9780749460990 (electronic bk.); 0749460997 (electronic bk.).Subject(s): Telemarketing | Cell phone advertising | Strategic planning | Wireless communication systems | Business | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books. | Electronic books. | Electronic books.Additional physical formats: Print version:: Quick start guide to mobile marketing.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?
Summary: A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references (p. 160-161).

Reflect on : the more things change the more things stay the same -- Enable change -- Actively communicate -- Consider your situation -- Consider your situation (II) -- Harvest knowledge -- Nurture growth -- Embrace co-ordination -- Where do you stand? -- Where do you stand (II)?

A Quick-Start Guide to Mobile Marketing shows the reader how to use mobile communications as a key marketing tool in order to improve customer satisfaction, form better professional relationships and increase marketing effectiveness.

Description based on print version record.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

A quick start guide to mobile marketing by Richardson, Neil, ©2010
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter