Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

More than a name [electronic resource] : an introduction to branding / Melissa Davis : with a theoretical commentary by Jonathan Baldwin.

By: Davis, Melissa.
Contributor(s): Baldwin, Jonathan.
Material type: TextTextPublisher: Lausanne : London : AVA ; Thames & Hudson (distributor), 2005Description: 1 online resource (240 p.) : ill. (chiefly col.).ISBN: 9782940447022 (electronic bk.); 2940447020 (electronic bk.).Subject(s): Brand name products | Produits de marque | BUSINESS & ECONOMICS -- Advertising & Promotion | Marketing | MerkenGenre/Form: Electronic books.Additional physical formats: Print version:: More than a name.DDC classification: 658.827 Online resources: EBSCOhost
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references and index.

Description based on print version record.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

More than a name by Davis, Melissa. ©2005
More than a name by Davis, Melissa. ©2005
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter