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Online marketing [electronic resource] / Brian Sheehan.

By: Sheehan, Brian, Associate Professor.
Material type: TextTextSeries: Basics marketing: 02.Publisher: Lausanne ; Worthing : AVA Academia, c2010Description: 1 online resource (183, [1] p.) : col. ill.ISBN: 9782940439751 (electronic bk.); 2940439753 (electronic bk.).Subject(s): Internet marketing | Internet marketing -- Case studies | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Online marketing.DDC classification: 658.872 Online resources: EBSCOhost
Contents:
The digital media revolution -- Search marketing -- E-commerce and e-branding -- Advertising on the Web -- The social Web -- Online applications and mobile marketing -- Measuremeant and analytics -- Ethical approaches.
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Includes bibliographical references (p. [184]) and index.

Description based on print version record.

The digital media revolution -- Search marketing -- E-commerce and e-branding -- Advertising on the Web -- The social Web -- Online applications and mobile marketing -- Measuremeant and analytics -- Ethical approaches.

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Online marketing by Sheehan, Brian, ©2010
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