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Where there are Asians, there are rice cookers [electronic resource] : how "National" went global via Hong Kong / Yoshiko Nakano.

By: Nakano, Yoshiko, 1964-.
Material type: TextTextPublisher: Hong Kong : Hong Kong University Press, c2009Description: 1 online resource (ix, 214 p.) : ill., maps.ISBN: 9789882205260 (electronic bk.); 9882205267 (electronic bk.).Subject(s): Kitchen appliances industry -- Japan | Strategic alliances (Business) -- Japan | Strategic alliances (Business) -- China -- Hong Kong | Commercial products -- Modification for export -- China -- Hong Kong | Globalization -- Economic aspects -- Japan | Globalization -- Economic aspects -- China -- Hong Kong | Hong Kong (China) -- Foreign economic relations -- Japan | Japan -- Foreign economic relations -- China -- Hong Kong | Business | BUSINESS & ECONOMICS -- Industries -- GeneralGenre/Form: Electronic books.Additional physical formats: Print version:: Where there are Asians, there are rice cookers.DDC classification: 338.87095125 Online resources: EBSCOhost
Contents:
Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index;
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Includes bibliographical references (p. [201]-206) and index.

Description based on print version record.

Acknowledgments; A Note to the Reader; Introduction; 1 -- Let's Take Our Rice Cookers to the World; 2 -- You Have to Diversify to Survive; 3 -- You Salarymen Can't Think Outside the Box!; 4 -- Water Flows Downward; 5 -- Pay in Hong Kong; Pick up in China; 6 -- What if We Can't Buy a Rice Cooker in Canada?; 7 -- Only They Would Know; Epilogue; Who's Who at Matsushita; Chronology; Notes; References; Index;

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Other editions of this work

Where there are Asians, there are rice cookers by Nakano, Yoshiko, ©2009
Where there are Asians, there are rice cookers by Nakano, Yoshiko, ©2009
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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