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Friends with benefits [electronic resource] : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

By: Barefoot, Darren, 1974-.
Contributor(s): Szabo, Julie, 1975-.
Material type: TextTextPublisher: San Francisco, Calif. : No Starch Press, c2010Description: 1 online resource (xxvii, 280 p.) : ill.ISBN: 9781593271992; 1593271999; 9781593272685 (electronic bk.); 1593272685 (electronic bk.).Subject(s): Internet marketing | Online social networks | Internet | Soziales Netzwerk | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Mail Order | BUSINESS & ECONOMICS / Marketing / Direct | BUSINESS & ECONOMICS / Marketing / Multilevel | BUSINESS & ECONOMICS / Marketing / TelemarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Friends with benefits.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
Summary: A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site.
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Includes bibliographical references and index.

What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.

Description based on print version record.

A tactical guide, filled with tricks, tips, and real-world case studies, "Friends with Benefits" shows how to reach out to the new online influencers to increase a company's online visibility and bring more visitors to its Web site.

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Friends with benefits by Barefoot, Darren, ©2010
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