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Latinos, Inc. [electronic resource] : the marketing and making of a people / Arlene D�avila.

By: D�avila, Arlene M, 1965-.
Material type: TextTextPublisher: Berkeley, CA : University of California Press, c2001Description: 1 online resource (xv, 287 p.) : ill.ISBN: 9780520926363 (electronic bk.); 0520926366 (electronic bk.); 0585419604 (electronic bk.); 9780585419602 (electronic bk.).Subject(s): Hispanic American consumers | Market segmentation -- United States | Hispanic Americans -- Ethnic identity | Consommateurs am�ericains d'origine latino-am�ericaine | Segmentation du march�e -- �Etats-Unis | Am�ericains d'origine latino-am�ericaine -- Identit�e ethnique | BUSINESS & ECONOMICS -- Marketing -- Research | Electronic booksGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Latinos, Inc.DDC classification: 658.8/34/08968073 Online resources: EBSCOhost
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Includes bibliographical references (p. 259-280) and index.

Description based on print version record.

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Latinos, Inc. by D�avila, Arlene M., ©2001
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