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How to design and write web pages today [electronic resource] / Karl Stolley.

By: Stolley, Karl.
Material type: TextTextSeries: Writing today: Publisher: Santa Barbara, Calif. : Greenwood, 2011Description: 1 online resource (xii, 305 p.) : ill.ISBN: 9780313380396 (electronic bk.); 0313380392 (electronic bk.).Subject(s): Web sites -- Design | Computer science | Electrical engineering | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | BUSINESS & ECONOMICS -- E-Commerce -- General (see also COMPUTERS -- Electronic Commerce) | BUSINESS & ECONOMICS -- Marketing -- General | COMPUTERS -- Digital Media -- General | COMPUTERS -- Web -- User Generated Content | COMPUTERS -- Interactive & Multimedia | COMPUTERS -- Web -- Site DesignGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: How to design and write web pages today.DDC classification: 006.7 Online resources: EBSCOhost
Contents:
pt. 1. What am I writing? -- pt. 2. Issues and challenges -- pt. 3. Strategies for success -- pt. 4. Problems and solutions.
Summary: This standards-based approach shows readers how to create accessible, usable, and sustainable websites. Most businesses, even sole proprietorships, are finding websites a necessity today. Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. The good news is that Web writing and design can be done with free, open-source software; no costly investment is required, no expensive designer need be employed. How is it done? This book offers an approach for building sites that reach their intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Using several examples, the book demonstrates that Web writing and design can be fast and fun, and accomplished without expensive software or sophisticated programming skills.
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Includes bibliographical references and index.

pt. 1. What am I writing? -- pt. 2. Issues and challenges -- pt. 3. Strategies for success -- pt. 4. Problems and solutions.

This standards-based approach shows readers how to create accessible, usable, and sustainable websites. Most businesses, even sole proprietorships, are finding websites a necessity today. Writing and designing for the Web are essential to anyone looking to advance his or her personal, academic, or professional Internet presence. The good news is that Web writing and design can be done with free, open-source software; no costly investment is required, no expensive designer need be employed. How is it done? This book offers an approach for building sites that reach their intended audience, using methods that enable a site to be updated and improved over time. An introduction to standards-based Web design, this book treats creating a website from the point of view of the writer, focusing on writing concerns and how they fit with the technological challenges of the Web. Readers will learn about the reasons for writing on the Web; the challenges of writing there; and the solid, but flexible construction of individual pages. The focus is on building websites that can grow, including sites built around the popular, open-source WordPress blogging system. Using several examples, the book demonstrates that Web writing and design can be fast and fun, and accomplished without expensive software or sophisticated programming skills.

Description based on print version record.

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How to design and write web pages today by Stolley, Karl. ©2011
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