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Using Web Analytics in the Library [electronic resource] : a Library Technology Report.

By: Marek, Kate.
Material type: TextTextPublisher: Chicago, IL : ALA Editions, 2011Description: 1 online resource (58 p.).ISBN: 9780838992364 (electronic bk.); 0838992366 (electronic bk.).Subject(s): Google Analytics | Internet users -- Statistics -- Data processing | Library users -- Statistics -- Data processing | Library Science | Digital libraries -- Collection development -- Statistical methods | Google Analytics | Internet searching -- Statistical services | Internet users -- Statistics -- Data processing | Library resources -- Use studies | Library users -- Statistics -- Data processing | Web usage mining -- Computer programs | COMPUTERS / Online Services / Resource Directories | COMPUTERS / System Administration / Storage & RetrievalGenre/Form: Electronic books.Additional physical formats: Print version:: Using Web Analytics in the Library : A Library Technology ReportDDC classification: 025.0425 Online resources: EBSCOhost
Contents:
Using Web Analytics in the Library; Cover; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices.
Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes.
Summary: In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
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Using Web Analytics in the Library; Cover; Table of Contents; Web Analytics Overview; What Is Web Analytics?; Combining Quantitative with Qualitative Data; Website Goals and Implementing Web Analytics; Analytics Data and Insights; Web Analytics Tools; A Note About User Privacy; Google's Approach to Privacy with Google Analytics; Privacy and Service; Resources; Notes; Getting to Know Web Analytics; Web Tracking Basics: Data Collection Mechanisms; GA Basics; Possible Actions; Resources; Notes; Installing and Configuring Google Analytics; Getting Started; Configuration Best Practices.

Setting Up Goals and Funnels in Google AnalyticsResources; Notes; Reporting and Analysis; General Overview of Metrics and Reporting Options; First-Level Metrics; Viewing Reports; Your Dashboard; Google Analytics Reports; Backing Up and Exporting Data; Access to Reports; Benchmarking; Data Visualization; Conclusion; Resources; Notes; Case Studies; Additional Case Studies; Social Media Metrics; Summary; Notes.

In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.

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