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Content is currency [electronic resource] : developing powerful content for web and mobile / Jon Wuebben.

By: Wuebben, Jon.
Material type: TextTextPublisher: Boston, MA : Nicholas Brealey Pub., c2011Description: 1 online resource (xxv, 264 p.) : ill.ISBN: 9781857889901 (electronic bk.); 1857889908 (electronic bk.).Subject(s): Internet marketing | Web sites -- Design | Electronic commerce | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Mail Order | BUSINESS & ECONOMICS / Marketing / Direct | BUSINESS & ECONOMICS / Marketing / Multilevel | BUSINESS & ECONOMICS / Marketing / TelemarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Content is currency.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.
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Description based on print version record.

Pt. 1. Content : it's the currency -- pt. 2. Content for the web -- pt. 3. Content for community and mobile.

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Content is currency by Wuebben, Jon. ©2011
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