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Business the Richard Branson way [electronic resource] : 10 secrets of the world's greatest brand builder / Des Dearlove.

By: Dearlove, Des.
Material type: TextTextSeries: Big shots: Publisher: Chichester, UK : Hoboken, NJ : Capstone ; John Wiley & Sons, 2007Edition: 3rd ed.Description: 1 online resource (xvi, 172 p.).ISBN: 9781841127668 (electronic bk.); 1841127663 (electronic bk.).Other title: Richard Branson way.Subject(s): Branson, Richard | Businessmen -- Great Britain -- Biography | Success in business -- Great Britain -- Case studies | Brand name products -- Great Britain | Aeronautics, Commercial -- Great Britain -- History | Virgin Group -- History | BUSINESS & ECONOMICS -- EntrepreneurshipGenre/Form: Electronic books.Additional physical formats: Print version:: Business the Richard Branson way.DDC classification: 338/.04092 | B Online resources: EBSCOhost
Contents:
Cover -- Business the Richard Branson Way -- CONTENTS -- Acknowledgments -- Richard Branson Revisited ... -- The Life and Times of Richard Branson -- One: Pick on Someone Bigger Than You -- Two: Do the Hippy, Hippy Shake -- Three: Haggle: Everything's Negotiable -- Four: Make Work Fun -- Five: Do Right by Your Brand -- Six: Smile for the Cameras -- Seven: Don't Lead Sheep, Herd Cats -- Eight: Move Faster Than a Speeding Bullet -- Nine: Size Does Matter -- Ten: Never Lose the Common Touch -- How to Build a Brand the Branson Way -- Last Word -- Index -- Last Page.
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Includes bibliographical references and index.

Cover -- Business the Richard Branson Way -- CONTENTS -- Acknowledgments -- Richard Branson Revisited ... -- The Life and Times of Richard Branson -- One: Pick on Someone Bigger Than You -- Two: Do the Hippy, Hippy Shake -- Three: Haggle: Everything's Negotiable -- Four: Make Work Fun -- Five: Do Right by Your Brand -- Six: Smile for the Cameras -- Seven: Don't Lead Sheep, Herd Cats -- Eight: Move Faster Than a Speeding Bullet -- Nine: Size Does Matter -- Ten: Never Lose the Common Touch -- How to Build a Brand the Branson Way -- Last Word -- Index -- Last Page.

Description based on print version record.

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Business the Richard Branson way by Dearlove, Des. ©2007
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