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Always be testing [electronic resource] : the complete guide to Google website optimizer / Bryan Eisenberg, John Quarto-vontivadar, Lisa T. Davis.

By: Eisenberg, Bryan.
Contributor(s): Quarto-von Tivadar, John, 1954- [] | Davis, Lisa T [].
Material type: TextTextSeries: Serious skills: Publisher: Indianapolis, Ind. : Wiley Technology Pub., c2008Edition: 1st ed.Description: 1 online resource (xxxii, 302 p.) : ill.ISBN: 9780470413807 (electronic bk.); 0470413808 (electronic bk.); 0470290633 (pbk.); 9780470290637 (pbk.).Subject(s): Internet marketing -- Testing | Electronic commerce | Web site development | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Always be testing.DDC classification: 658.8/72 Online resources: EBSCOhost Summary: Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to.
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Includes bibliographical references and index.

Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to.

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Always be testing by Eisenberg, Bryan. ©2008
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