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Mud, sweat, and beers [electronic resource] : a cultural history of sport and alcohol / Tony Collins and Wray Vamplew.

By: Collins, Tony.
Contributor(s): Vamplew, Wray.
Material type: TextTextSeries: Global sport cultures: Publisher: Oxford ; New York : Berg, c2002Description: 1 online resource (v, 151 p.).ISBN: 0585484414 (electronic bk.); 9780585484419 (electronic bk.).Subject(s): Athletes -- Alcohol use | Drinking of alcoholic beverages -- Social aspects | Alcoholic beverage industry | Sportifs -- Consommation d'alcool | Consommation d'alcool -- Aspect social | Boissons alcoolis�ees -- Industrie | SELF-HELP -- Substance Abuse & Addictions -- AlcoholismGenre/Form: Electronic books.Additional physical formats: Print version:: Mud, sweat, and beers.DDC classification: 362.292/088/796 Online resources: EBSCOhost
Contents:
This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?
Summary: From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
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Includes index.

Includes bibliographical references (p. 127-138) and index.

This sporting house: the pub and sport -- A thirsty business: the drinks industry and sport -- Cheers! alcohol and the sporting crowd -- A little of what does you good? alcohol, the athlete and sporting performance -- Conclusion: more than beer and skittles?

From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.

Description based on print version record.

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