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Television [electronic resource] : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.

By: Comstock, George A.
Contributor(s): Scharrer, Erica.
Material type: TextTextPublisher: San Diego : Academic Press, c1999Description: 1 online resource (xi, 388 p.) : ill.ISBN: 9780080542317 (electronic bk.); 008054231X (electronic bk.).Subject(s): Television broadcasting -- Social aspects | Television broadcasting -- Influence | Television viewers -- United States | Television and children -- United States | Television -- Social aspects -- United States | T�el�evision -- Aspect social | T�el�evision -- Influence | SOCIAL SCIENCE -- Media Studies | Televisie | Sociale aspectenGenre/Form: Electronic books.Additional physical formats: Print version:: Television.DDC classification: 302.23/45 Online resources: EBSCOhost
Contents:
Cover Page; Television: What's on, Who's Watching, and What it Means; Copyright Page; Contents; Preface; Acknowledgments; Part I: The Industry and the Audience; Chapter 1. Three Eras; Chapter 2. The Main Means; Chapter 3. Assembled to Monitor; Part II: Manufacturing the World; Chapter 4. Decisions, Stories, and Viewers; Chapter 5. The Political Medium; Chapter 6. Public Thought and Action; Part III: Of Time and Content; Chapter 7. Scholastic Performance; Chapter 8. Antisocial Behavior; References; Author Index; Subject Index;
Summary: A new version of a recognized classic! The latest data, new topics, and same comprehensiveness.
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Includes bibliographical references (p. 311-369) and index.

Description based on print version record.

Cover Page; Television: What's on, Who's Watching, and What it Means; Copyright Page; Contents; Preface; Acknowledgments; Part I: The Industry and the Audience; Chapter 1. Three Eras; Chapter 2. The Main Means; Chapter 3. Assembled to Monitor; Part II: Manufacturing the World; Chapter 4. Decisions, Stories, and Viewers; Chapter 5. The Political Medium; Chapter 6. Public Thought and Action; Part III: Of Time and Content; Chapter 7. Scholastic Performance; Chapter 8. Antisocial Behavior; References; Author Index; Subject Index;

A new version of a recognized classic! The latest data, new topics, and same comprehensiveness.

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