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Media and the American child [electronic resource] / George Comstock and Erica Scharrer.

By: Comstock, George A.
Contributor(s): Scharrer, Erica | Comstock, George A. Television and the American child.
Material type: TextTextPublisher: Burlington, MA : Elsevier, c2007Description: 1 online resource (xiv, 373 p.) : ill.ISBN: 0080479375 (electronic bk.); 9780080479378 (electronic bk.).Subject(s): Television and children -- United States | Mass media and children -- United States | Mass media and teenagers -- United States | Children and violence -- United States | Youth and violence -- United States | SOCIAL SCIENCE -- Media Studies | Massamedia | Kinderen | Verenigde StatenGenre/Form: Electronic books.Additional physical formats: Print version:: Media and the American child.DDC classification: 302.23083/0973 Other classification: 05.30 Online resources: EBSCOhost
Contents:
Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
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"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--P. xii.

Includes bibliographical references (p. 307-349) and indexes.

Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?

Description based on print version record.

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Media and the American child by Comstock, George A. ©2007
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