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Pre-commerce [electronic resource] : how companies and customers are transforming business together / Bob Pearson.

By: Pearson, Bob, 1962-.
Material type: TextTextPublisher: San Francisco : Jossey-Bass, c2011Description: 1 online resource (310 p.).ISBN: 9781118023037 (electronic bk.); 111802303X (electronic bk.).Subject(s): Consumer behavior | Social media -- Economic aspects | Customer relations -- Technological innovations | Internet marketing | BUSINESS & ECONOMICS -- Customer RelationsGenre/Form: Electronic books.Additional physical formats: Print version:: Pre-commerce.DDC classification: 658.8/12 Online resources: EBSCOhost
Contents:
The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.
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Includes bibliographical references and index.

The rise of pre-commerce -- The evolution of pre-commerce -- The move from market research to customer insights -- Meet the new influencers -- The secrets to successful pre-commerce marketing -- Building ambassadors for your brands -- The tectonic plates of the pre-commerce world -- How idea generation works -- Customer support : the new revenue stream -- Politics and business : reshaping our beliefs -- Creating your intellectual network -- Antibodies, enablers, and heroes -- Conclusion : getting started.

Description based on print version record.

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Pre-commerce by Pearson, Bob, ©2011
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