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Auditing social media [electronic resource] : a governance and risk guide / Peter R. Scott, J. Mike Jacka.

By: Scott, Peter R, 1964-.
Contributor(s): Jacka, J. Mike.
Material type: TextTextPublisher: Hoboken, N.J. : Wiley, c2011Description: 1 online resource (187 p.).ISBN: 9781118063699 (electronic bk.); 1118063694 (electronic bk.); 9781118063712 (electronic bk.); 1118063716 (electronic bk.); 9781118063705; 1118063708.Subject(s): Internet marketing | Social media | Business enterprises -- Computer networks | Customer relations -- Technological innovations | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Auditing social media.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit.
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Description based on print version record.

Includes bibliographical references and index.

Social media: an overview -- Definition of social media -- History of social media -- Minefield of opportunities and risks -- Social media: a corporate strategy -- Delivering value: if nothing else---Listen and learn -- Delivering value: the social media strategy -- Evolution of social media strategy -- Developing the strategy -- Social media plan -- Applying social media to achieve business objectives -- Monitoring and measuring -- How it can go wrong and what to do -- Listening -- Learning -- Responding -- Measuring -- Sharing -- Social media policies -- Social media policy team -- Internal and external stakeholders -- Elements of an effective social media policy for internal stakeholders -- Elements of an effective social media policy for external stakeholders -- Social media policy training -- Social media risks -- Strategy and planning risks -- Execution and process sisks -- Other general risks -- Social media governance -- Boards of directors -- Executive oversight -- Project/process/tactical oversight -- Legal, compliance, and risk assessments -- Assurance providers -- Social media audit.

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Other editions of this work

Auditing social media by Scott, Peter R., ©2011
Auditing social media by Scott, Peter R., ©2011
Auditing social media by Scott, Peter R., ©2011
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Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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