Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.

By: Powell, Guy R.
Contributor(s): Groves, Steven | Dimos, Jerry.
Material type: TextTextPublisher: Singapore : John Wiley & Sons (Asia), c2011Description: 1 online resource (xviii, 289 p.) : ill.ISBN: 9780470827444 (electronic bk.); 0470827440 (electronic bk.); 0470827432 (electronic bk.); 9780470827437 (electronic bk.).Other title: ROI of social media | Return of investment of social media.Subject(s): Internet marketing | Social media -- Marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Social marketing | BUSINESS & ECONOMICS -- Green Business | BUSINESS & ECONOMICS / Green BusinessGenre/Form: Electronic books.Additional physical formats: Print version:: ROI of $ocial media.DDC classification: 658.802 Online resources: EBSCOhost
Contents:
Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references (p. 279) and index.

Section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?

Description based on print version record.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

ROI of $ocial media by Powell, Guy R. ©2011
ROI of $ocial media by Powell, Guy R. ©2011
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter