Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

Campaigning online [electronic resource] : the Internet in U.S. elections / Bruce Bimber and Richard Davis.

By: Bimber, Bruce A. (Bruce Allen), 1961-.
Contributor(s): Davis, Richard, 1955-.
Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2003Description: 1 online resource (x, 224 p.) : ill.ISBN: 1423745876 (electronic bk.); 9781423745877 (electronic bk.); 9780195151558 (alk. paper); 0195151550 (alk. paper); 9780195151565 (pbk. : alk. paper); 0195151569 (pbk. : alk. paper); 1280482370; 9781280482373.Subject(s): Internet in political campaigns -- United States | Elections -- United States -- Computer network resources | Internet dans les campagnes �electorales -- �Etats-Unis | �Elections -- �Etats-Unis -- Ressources Internet | POLITICAL SCIENCE -- Political Process -- GeneralGenre/Form: Electronic books.Additional physical formats: Print version:: Campaigning online.DDC classification: 324.7/3 Online resources: EBSCOhost
Contents:
The question : reinforcement or renewal? -- The evolution of candidate communication -- Candidate approaches to election Web sites -- The audiences for election Web sites -- Consequences of election Web sites -- Reinforcement.
Summary: A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references and index.

The question : reinforcement or renewal? -- The evolution of candidate communication -- Candidate approaches to election Web sites -- The audiences for election Web sites -- Consequences of election Web sites -- Reinforcement.

Description based on print version record.

A portrait of the role of campaign websites in American elections. How do candidates use the Internet to gain or reinforce voter support? Are voters influenced by what they see on candidate's websites? Do they learn anything? Are their votes influenced? The authors answer these questions using a wealth of data and evidence about the 2000 election drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff and analysis of websites themselves.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

Campaigning online by Bimber, Bruce A. ©2003
Campaigning online by Bimber, Bruce A. ©2003
Campaigning online by Bimber, Bruce A. ©2003
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter