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The virtual customer [electronic resource] : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting S�ao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servi�cos de informa�c�ao e bibliotecas ; Reuni�ao Sat�elite S�ao Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour am�eliorer le service �a la client�ele dans les biblioth�eques et services d'information ; Colloque Satellite, S�ao Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reuni�on Sat�elite S�ao Paulo, Brasil, August 18-20, 2004 / edited by Sueli Mara Soares Pinto Ferreira and R�ejean Savard.

By: IFLA Satellite Meeting (2004 : S�ao Paulo, Brasil).
Contributor(s): Ferreira, Sueli Mara Soares Pinto | Savard, R�ejean, 1950-.
Material type: TextTextSeries: IFLA publications: 117.Publisher: M�unchen : Saur, 2005Description: 1 online resource (xvi, 385 p.) : ill.ISBN: 9783598440175 (electronic bk.); 3598440170 (electronic bk.).Other title: Cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servi�cos de informa�c�ao e bibliotecas | Usager virtuel : un nouveau paradigme pour am�eliorer le service �a la client�ele dans les biblioth�eques et services d'information | Virtual costumer : a new paradigm for improving costumer relations in libraries and information services [Cover title has typographical errors:].Subject(s): Libraries -- Public relations -- Congresses | Customer relations -- Management -- Congresses | Information services -- Marketing -- Congresses | Internet access for library users -- Congresses | Biblioth�eques -- Relations publiques -- Congr�es | Relations avec la client�ele -- Gestion -- Congr�es | Documentation, Services de -- Gestion -- Congr�es | Internet dans les biblioth�eques -- Congr�es | Biblioth�eques virtuelles -- Congr�es | Utilisateurs des biblioth�eques -- Congr�es | Biblioth�eques -- Satisfaction des utilisateurs -- Congr�es | LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General | Inlichtingenwerk (dienstverlening) | Informatiebemiddeling | Digitale bibliothekenGenre/Form: Electronic books.Additional physical formats: Print version:: Virtual customer.DDC classification: 021.7 Other classification: 06.60 Online resources: EBSCOhost
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International conference proceedings of a conference organized by the Management and Marketing Section of IFLA.

Includes bibliographical references and indexes.

7 Portuguese, 6 English, 6 French, 3 Spanish contributions; preface and summaries in Portuguese, English, French, and Spanish.

Issued by the International Federation of Library Associations and Institutions, The Hague, The Netherlands.

Description based on print version record.

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The virtual customer ©2005
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