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America through the eyes of China and India [electronic resource] : television, identity, and intercultural communication in a changing world / Edward D. Sherman.

By: Sherman, Edward D.
Material type: TextTextPublisher: New York : Continuum, 2010Description: 1 online resource (ix, 167 p.).ISBN: 9780826434661 (electronic bk.); 0826434665 (electronic bk.).Subject(s): Television broadcasting -- Social aspects -- China | Television broadcasting -- Social aspects -- India | Television programs -- United States -- Influence | China -- Civilization -- American influences | India -- Civilization -- American influences | Intercultural communication -- China | Intercultural communication -- India | Intercultural communication -- United States | China -- Civilization -- American influences | India -- Civilization -- American influences | Business | Social Science | Fine Arts | TECHNOLOGY & ENGINEERING -- Television & VideoGenre/Form: Electronic books.Additional physical formats: Print version:: America through the eyes of China and India.DDC classification: 384.55 Online resources: EBSCOhost
Contents:
Introduction -- Globalization, culture, and identity: oh my! -- Watching tv is good for you -- A slow boat to China -- (Not) watching TV in China -- A passage to India -- Watching TV in India -- This is America -- Ignore your mother, talk to strangers -- Conclusion.
Summary: This title explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity. America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets
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Includes bibliographical references and index.

Introduction -- Globalization, culture, and identity: oh my! -- Watching tv is good for you -- A slow boat to China -- (Not) watching TV in China -- A passage to India -- Watching TV in India -- This is America -- Ignore your mother, talk to strangers -- Conclusion.

Description based on print version record.

This title explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity. America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets

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America through the eyes of China and India by Sherman, Edward D. ©2010
America through the eyes of China and India by Sherman, Edward D. ©2010
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