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Promoting the war effort [electronic resource] : Robert Horton and federal propaganda, 1938-1948 / Mordecai Lee.

By: Lee, Mordecai, 1948-.
Material type: TextTextSeries: Media & public affairs: Publisher: Baton Rouge : LSU Press, 2012Description: 1 online resource (301 p.).ISBN: 9780807145302 (electronic bk.); 0807145300 (electronic bk.).Subject(s): Horton, Robert (Robert Wyman), b. 1902 | Politics and war -- United States -- History -- 20th century | Propaganda, American -- History -- 20th century | Public relations and politics -- United States -- History -- 20th century | United States -- Politics and government -- 1933-1945 | United States. Office for Emergency Management. Division of Information -- Officials and employees -- Biography | World War, 1939-1945 -- Propaganda | World War, 1939-1945 -- United States | HISTORY / Military / World War II | Horton, Robert (Robert Wyman), 1902- | World War, 1939-1945 -- Propaganda | World War, 1939-1945 -- United States | Propaganda, American -- History -- 20th century | United States -- Politics and government -- 1933-1945 | Public relations and politics -- United States -- History -- 20th century | Politics and war -- United States -- History -- 20th century | United States. Office for Emergency Management. Division of Information -- Officials and employees -- BiographyGenre/Form: Electronic books.Additional physical formats: Print version:: No titleDDC classification: 940.5488973092 Online resources: EBSCOhost Summary: Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media-including the nascent technology of television-to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important ques
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Though historians have largely overlooked Robert Horton, his public relations campaigns remain fixed in popular memory of the home front during World War II. Utilizing all media-including the nascent technology of television-to rally civilian support, Horton's work ranged from educational documentary shorts like Pots to Planes, which depicted the transformation of aluminum household items into aircraft, to posters employing scare tactics, such as a German soldier with large eyes staring forward with the tagline "He's Watching You." Iconic and calculated, Horton's campaigns raise important ques

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