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Speaking of health [electronic resource] : assessing health communication strategies for diverse populations / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations, Board on Neuroscience and Behavioral Health, Institute of Medicine.

By: Institute of Medicine (U.S.). Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations.
Material type: TextTextPublisher: Washington, D.C. : National Academies Press, c2002Description: 1 online resource (xix, 356 p.).ISBN: 0309512727 (electronic bk.); 9780309512725 (electronic bk.).Subject(s): Communication in medicine | Health promotion | Health Promotion -- methods | Communication | Cultural Diversity | Health Services Accessibility | Electronic books | Communication en m�edecine | Promotion de la sant�e | MEDICAL -- Preventive Medicine | HEALTH & FITNESS -- Healthy Living | HEALTH & FITNESS -- Reference | HEALTH & FITNESS -- Holism | Gesundheitsf�orderung | Kulturelle Identit�at | Werbung | USAGenre/Form: Electronic books.Additional physical formats: Print version:: Speaking of health.DDC classification: 613 Other classification: 05.19 | 44.11 | 44.06 | QX 780 Online resources: EBSCOhost
Contents:
1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.
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Includes bibliographical references (p. 273-318) and index.

1. Introduction -- 2. Theory -- 3. Health communication campaigns exemplar -- 4. The Mammography exemplar -- 5. The Diabetes exemplar -- 6. New communication applications and technologies and diverse populations -- 7. Toward a new definition of diversity -- 8. Findings and recommendations.

Description based on print version record.

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Speaking of health ©2002
Speaking of health ©2002
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