Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Material type:
TextPublication details: New Delhi : Ess Ess Pub., 2010.Description: xv, 171 p. ; illustrationsISBN: - 9788170005964
- 021.7 23 M429
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 021.7 M429 (Browse shelf(Opens below)) | Available | C26346 |
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| No cover image available | No cover image available | |||||||
| 021.7 H251 Libraries and identity | 021.7 J28 Public relations and marketing for archives | 021.7 L933 Marketing the 21st century library : | 021.7 M429 Marketing today's academic library : | 021.7 R326 Even more great ideas for libraries and friends | 021.82(54) ED.236 Report of Advisory Committee for Libraries, 1959 | 022 Am512 Planning a library building |
Includes index.
1. Do libraries need to advertise? --
2. Defining the user --
3. Student need states --
4. The library as product --
5. Conducting marketing research --
6. Building relationships --
7. Developing brand strategies --
8. Promotional building blocks --
9. Designing messages --
10. Measuring the impact --
11. Putting it all together--
Staging academic experiences--
Amanda McNamee, georgia institute of technology--
Index.
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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