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Introduction to behavioral economics : noneconomic factors that shape economic decisions / David R. Just.

By: Material type: TextTextPublication details: New Jersey : John Wiley, c2014.Description: xvii, 505 p. : ill. ; 24 cmISBN:
  • 9780470596227 (pbk.)
Subject(s): DDC classification:
  • 330.019 23 J96
Contents:
1 Rationality, Irrationality, and Rationalization Part 1 Consumer Purchasing Decisions-- 2 Transaction Utility and Consumer Pricing-- 3 Mental Accounting-- 4 Status Quo Bias and Default Options-- 5 The Winner s Curse and Auction Behavior-- Part 2 Information and Uncertainty-- 6 Bracketing Decisions-- 7 Representativeness and Availability-- 8 Confirmation and Overconfidence-- 9 Decision under Risk and Uncertainty-- 10 Prospect Theory and Decision under Risk or Uncertainty Part 3 Time Discounting and the Long and Short Run-- 11 Disagreeing with Ourselves: Projection and Hindsight Biases-- 12 Naive Procrastination-- 13 Committing and Uncommitting-- Part 4 Social Preferences-- 14 Selfishness and Altruism-- 15 Fairness and Psychological Games-- 16 Trust and Reciprocity-- Glossary-- Index.
Summary: * Focused on the broad principles of behavior, which areillustrated using real-world examples from experimental literatureas well as experiential examples. * Covers all the ways consumers and other economic agents behavein nonrational manner and prepares readers to make rationaleconomic choices.
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Includes bibliographical references and index.

1 Rationality, Irrationality, and Rationalization
Part 1 Consumer Purchasing Decisions--
2 Transaction Utility and Consumer Pricing--
3 Mental Accounting--
4 Status Quo Bias and Default Options--
5 The Winner s Curse and Auction Behavior--

Part 2 Information and Uncertainty--
6 Bracketing Decisions--
7 Representativeness and Availability--
8 Confirmation and Overconfidence--
9 Decision under Risk and Uncertainty--
10 Prospect Theory and Decision under Risk or Uncertainty

Part 3 Time Discounting and the Long and Short Run--
11 Disagreeing with Ourselves: Projection and Hindsight Biases--
12 Naive Procrastination--
13 Committing and Uncommitting--

Part 4 Social Preferences--
14 Selfishness and Altruism--
15 Fairness and Psychological Games--
16 Trust and Reciprocity--

Glossary--
Index.

* Focused on the broad principles of behavior, which areillustrated using real-world examples from experimental literatureas well as experiential examples. * Covers all the ways consumers and other economic agents behavein nonrational manner and prepares readers to make rationaleconomic choices.

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