Business research methods: an applied orientation/ S.Sreejesh...[et al.].
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TextPublication details: New York : Springer, ©2014.Description: xxiii, 281 p. ; illustrations (some color)ISBN: - 9783319005386
- 23 Sr774 000SB:658.57
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| 000SB:658.562=4 I382M Methode statistique dans l'industrie | 000SB:658.562(54) Sh554 Statistical quality control in India and its future in the United States | 000SB:658.562=6 L864 Curse abreviado de control de calidad | 000SB:658.57 Sr774 Business research methods: | 000SB:658 B358 Course in business statistics | 000SB:658 B435 Business statistics simplified | 000SB:658 B666 Statistics and their application to commerce |
1. Introduction to Business Research --
2. Business Research Process --
3. Business Research Design: Exploratory, descriptive and causal designs--
4. Scales and measurement--
5. Questionnaire design--
6. Data preparation and preliminary analysis--
7. Experimental analysis of variance (ANOVA)--
8. Multiple regression--
9. Exploratory factor and principal component analysis--
10. Cluster analysis--
11. Binary logistic regression--
12. Business research reports--
Index.
This book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
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