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Bayesian statistics and marketing / Peter Rossi and Greg Allenby, Rob McCulloch.

By: Rossi, Peter E. (Peter Eric), 1955-.
Contributor(s): Allenby, Greg M. (Greg Martin), 1956- | McCulloch, Robert E. (Robert Edward).
Material type: TextTextPublisher: Hoboken, NJ : Wiley, c2005Description: x, 348 p. : ill. ; 25 cm.ISBN: 9780470863671 (acid-free paper); 0470863676 (acid-free paper).Subject(s): Marketing research -- Mathematical models | Marketing -- Mathematical models | Bayesian statistical decision theoryDDC classification: 658.8/3/015118 Online resources: Table of contents only | Publisher description
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Includes bibliographical references (p. [335]-339) and index.

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