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Analytics in a big data world : the essential guide to data science and its applications / Bart Baesens.

By: Material type: TextTextSeries: Wiley big data series | Wiley and SAS business seriesPublication details: New Delhi : Wiley, 2016.Description: xv, 232 pages : illustrations ; 24 cmISBN:
  • 9788126550890
Subject(s): DDC classification:
  • 658.4038 23 B142
Contents:
1. Big data and analytics -- 2. Data collection, sampling, and preprocessing -- 3. Predictive analytics -- 4. Descriptive analytics -- 5. Survival analysis -- 6. Social network analytics -- 7. Analytics : putting it all to work -- 8. Example applications.
Summary: The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.
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Includes notes & index

1. Big data and analytics --
2. Data collection, sampling, and preprocessing --
3. Predictive analytics --
4. Descriptive analytics --
5. Survival analysis --
6. Social network analytics --
7. Analytics : putting it all to work --
8. Example applications.

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.

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