Big sell - structure and strategy of the mass media radio & television, press, cinema, advertising

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TextLanguage: English Publication details: London Lawrence & Wishart 1961Description: 110pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	659.1 T634 (Browse shelf(Opens below))	Available		58958

Total holds: 0

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Previous	659.1 Sch347 Economics of advertising	659.1 Si587 Adverting expenditure in 1948	659.1 T173 Advertising	659.1 T634 Big sell - structure and strategy of the mass media	659.101 Si592 Market research - the principles and method of advertising research and market analysis and their scientific application to sales development	659.10115 M385 Motovation in advertising	659.1058 Advertisers vade-mecum	Next

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