Text and cases in marketing a scientific approach

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Material type: Text

TextLanguage: English Publication details: Englewood Cliffs Prentice-Hall 1962Description: xii,580pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	658.83 B972 (Browse shelf(Opens below))	Available		59977

Total holds: 0

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Previous	658.83 B799 Marketing research, how to analyze products, markets and methods of distribution	658.83 B878 Market research and analysis	658.83 B967 Marketing research	658.83 B972 Text and cases in marketing	658.83 B972 Modern marketing strategy	658.83 B992 Mathematical models and marketing management	658.83 C593 Consumer behavior; research on consumer reactions	Next

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