Modern marketing strategy
Material type:
TextLanguage: English Publication details: Cambridge Harvard University Press 1964Description: xxii,360pSubject(s): DDC classification: - 658.83 B972
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
| Books | ISI Library, Kolkata | 658.83 B972 (Browse shelf(Opens below)) | Available | 64794 |
Total holds: 0
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| 658.83 B878 Market research and analysis | 658.83 B967 Marketing research | 658.83 B972 Text and cases in marketing | 658.83 B972 Modern marketing strategy | 658.83 B992 Mathematical models and marketing management | 658.83 C593 Consumer behavior; research on consumer reactions | 658.83 C593 Consumer behavior; research on consumer reactions |
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