Measurement of cumulative advertising effects

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TextLanguage: English Series: Ford Foundation Doctoral Dissertation SeriesPublication details: Englewood Cliffs Prentice-Hall 1964Description: 101pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	659.1 P156 (Browse shelf(Opens below))	Available		65195

Total holds: 0

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 L658 Advertising and economic theory	659.1 L933 Measuring advertising effectiveness	659.1 L933 Measuring advertising effectiveness	659.1 P156 Measurement of cumulative advertising effects	659.1 R351 Advertising	659.1 Sch347 Economics of advertising	659.1 Si587 Adverting expenditure in 1948	Next

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