Measuring advertising effectiveness

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Material type: Text

TextLanguage: English Publication details: London McGraw-Hill 1963Description: 399pSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	ISI Library, Kolkata	659.1 L933 (Browse shelf(Opens below))	Available		66780
Books	ISI Library, Kolkata	659.1 L933 (Browse shelf(Opens below))	Available		81389

Total holds: 0

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Previous	659.1 H315 Advertising in a free society	659.1 L658 Advertising and economic theory	659.1 L933 Measuring advertising effectiveness	659.1 L933 Measuring advertising effectiveness	659.1 P156 Measurement of cumulative advertising effects	659.1 R351 Advertising	659.1 Sch347 Economics of advertising	Next

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