TY  - BOOK
AU  - Weaver,J.Clark
TI  - Broadcast copywriting as process: a practical approach to copywriting for radio and television 
SN  - 0582284562 (pbk.)
AV  - HF5825 .W38 1984
U1  - 659.14 19
PY  - 1984///
CY  - New York
PB  - Longman
KW  - Advertising copy
KW  - Broadcast advertising
KW  - Publicité
KW  - Rédaction
KW  - Publicité radiodiffusée
N1  - Includes index
UR  - http://www.archive.org/details/broadcastcopywri00weav
UR  - http://www.openlibrary.org/books/OL3177483M
ER  -