TY  - BOOK
AU  - Watson,James L.
TI  - Golden arches east: McDonald's in East Asia 
SN  - 0804732051 (cloth : alk. paper)
AV  - TX945.5.M33 G65 1997
U1  - 338.7/61647955 21
PY  - 1997///
CY  - Stanford, Calif.
PB  - Stanford University Press
KW  - McDonald's Corporation
KW  - Fast food restaurants
KW  - Social aspects
KW  - East Asia
KW  - Restaurants-minute
KW  - Asie du Nord-Est
KW  - gtt
KW  - Rationalisering
KW  - Cultuurverandering
KW  - Social life and customs
N1  - Includes bibliographical references (p. [239]-245) and index; Introduction : transnationalism, localization, and fast foods in East Asia; James L. Watson --; McDonald's in Beijing : the localization of Americana; Yunxiang Yan --; McDonald's in Hong Kong : consumerism, dietary change, and the rise of a children's culture; James L. Watson --; McDonald's in Taipei : hamburgers, betel nuts, and national identity; David Y.H. Wu --; McDonald's in Seoul : food choices, identity, and nationalism; Sangmee Bak --; McDonald's in Japan : changing manners and etiquette; Emiko Obnuki-Tierney --; Afterword : swallowing modernity; Sidney W. Mintz
UR  - http://www.h-net.org/review/hrev-a0a8j4-aa
UR  - http://www.loc.gov/catdir/description/cam028/97022495.html
UR  - http://www.archive.org/details/goldenarcheseast00wats
UR  - http://www.openlibrary.org/books/OL676262M
ER  -