TY  - BOOK
AU  - Raghavarao Damaraju
AU  - Chitturi Pallavi
AU  - Wiley James B
TI  - Choice-based conjoint analysis: Models and designs
SN  - 978-1-4200-9996-6
U1  - 658.8343 
PY  - 2011///
CY  - Boca Raton
PB  - CRC Press
KW  - Conjoint analysis(marketing)
KW  - Consumer's preferences
ER  -