TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, and control 
SN  - 0135579759 :
AV  - HF5415.13 .K64 1980
U1  - 658.8 
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - gtt
KW  - Gestion
KW  - swd
KW  - Marketingmanagement
N1  - Includes bibliographical references and indexes
UR  - http://www.archive.org/details/marketingmanagem4th00kotl
UR  - http://www.openlibrary.org/books/OL4417877M
ER  -