TY  - BOOK
AU  - Hartley,Robert F.
TI  - Marketing mistakes
T2  - Grid series in marketing
SN  - 0882441043 :
AV  - HF5415.1 .H37
U1  - 658.8/00973 
PY  - 1976///
CY  - Columbus, Ohio
PB  - Grid
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - États-Unis
KW  - Cas, Études de
N1  - Includes bibliographical references
UR  - http://www.archive.org/details/marketingmistake00hartrich
UR  - http://www.openlibrary.org/books/OL5208894M
ER  -