TY - BOOK AU - Parasuraman,A. TI - Marketing research SN - 0201060515 : AV - HF5415.2 .P37 1986 U1 - 658.8/3 19 PY - 1986/// CY - Reading, Mass. PB - Addison-Wesley KW - Marketing research N1 - Includes bibliographical references and index UR - http://www.archive.org/details/marketingresearc00para UR - http://www.openlibrary.org/books/OL3021190M ER -