TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization of society: an investigation into the changing character of contemporary social life 
SN  - 0803990006 (pbk. : alk. paper)
AV  - HM131 .R58 1993
U1  - 306/.0973 20
PY  - 1993///
CY  - Newbury Park, Calif.
PB  - Pine Forge Press
KW  - McDonald's (Firm)
KW  - Social structure
KW  - United States
KW  - Management
KW  - Social aspects
KW  - Fast food restaurants
KW  - Rationalization (Psychology)
KW  - Sociale verandering
KW  - gtt
KW  - Cultuur
KW  - McDonald's Corporation
KW  - Social conditions
KW  - 1980-
KW  - Social change
N1  - Includes bibliographical references (p. [206]-212) and index
UR  - http://www.archive.org/details/mcdonaldizationo00ritz
UR  - http://www.openlibrary.org/books/OL1715123M
ER  -