TY  - BOOK
AU  - Foxall Gordon R
AU  - James Victoria K
AU  - Oliveira-Castro Jorge M
AU  - Schrezenmaier Teresa C
TI  - Behavioral economics of brand choice
SN  - 978-0-230-00683-6
U1  - 658.8343 
PY  - 2007///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand choice
KW  - Consumer behavior
ER  -