TY  - BOOK
AU  - Leonard,Donald E.
TI  - A pragmatic guide to advertising
SN  - 0840374291
AV  - HF5823 .L46 1992
U1  - 659.1 20
PY  - 1992///
CY  - Dubuque, Iowa
PB  - Kendall/Hunt Pub. Co.
KW  - Advertising
KW  - Advertising media planning
UR  - http://www.archive.org/details/pragmaticguideto00leon
UR  - http://www.openlibrary.org/books/OL1483175M
ER  -